Canadian Patient Safety Week 2025 Communications Guide: Share, Engage, Connect

October 27-31, 2025

Organized by Healthcare Excellence Canada, Canadian Patient Safety Week (CPSW) is an annual campaign that brings people together around a shared goal: making healthcare safer for everyone. This year’s theme, All Voices for Safer Care, emphasizes the need to listen, reflect and act — together. By making space for all voices, we can strengthen safety, build trust and drive meaningful change. 

We’ve created this toolkit to help you showcase your local CPSW events, to help us spread the word about CPSW and to encourage people to participate. Sharing about CPSW on social media, by email or on your website (like your events page, if you have one) are all great options.

Virtual backgrounds for Zoom and Microsoft Teams

Help spread awareness during your virtual meetings! Download our Canadian Patient Safety Week 2025-themed background to show your support and spark conversations.

Whether you're hosting an event, joining a call, or connecting with colleagues, this simple visual cue reinforces the importance of safer care and amplifies the campaign’s reach.

Download the background:

Virtual meeting background for Canadian Patient Safety Week 2025, taking place October 27–31. The design features a purple background with stylized speech bubble shapes. Text reads: “All voices for safer care.”

Download

Social media

Copy and paste the content below or use it as inspiration for your own custom posts. Remember to tag Healthcare Excellence Canada and use the #CPSW2025 hashtag so we can share your content on our channels, too.

LinkedIn: Healthcare Excellence Canada
Bluesky:  he-es-canada.bsky.social‬
Facebook: HealthcareExcellenceCanada
Instagram: he_es_canada

Sample posts

Sharing your organization's CPSW 2025 event

It’s Canadian Patient Safety Week 2025 and we’re taking steps together toward safer care. Whether you’re delivering care, receiving care, or supporting someone who needs care – your actions matter. Learn more: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/canadian-patient-safety-week/ #CPSW2025

Promote CPSW 2025

Safety is more than the absence of harm. This year’s Canadian Patient Safety Week invites us to listen more deeply, make space for every voice and take steps together towards safer care. Whether you’re delivering care, receiving care, or supporting someone who needs care – your actions matter. Find out how you can get involved: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/canadian-patient-safety-week/ #CPSW2025

Promote the All Voices for Safer Care blog series

Healthcare Excellence Canada’s new blog series spotlights people across the country who are helping to redefine what safer care looks like in their communities and settings. Read their stories to find out what’s possible when we learn from one another and take action together: https://www.healthcareexcellence.ca/en/resources/all-voices-for-safer-care-blog-series/ #CPSW2025

Graphics

We encourage you to share images from your local CPSW events and activities. You can also use the graphics below on your website, in your communications and alongside your social media posts. Please do not alter these graphics, as they are part of the campaign’s visual identity.