Enhancing Integrated Care Communications Guide: Engage, Share Connect

Your guide to maximizing impact in Enhancing Integrated Care

We’re thrilled to announce the teams invited to participate in Enhancing Integrated Care (cohort 1) on October 1, 2025. To help you share the news with your networks, we’ve put together several options you can choose from to spread the word over the coming weeks.

This offering is part of Care Forward,a growing pan-Canadian movement where innovative strategies and shared knowledge are transforming care for over a million people across Canada.

How to get involved

You can help amplify this news by sharing information about the announcement:

Creating your own unique content
Using the ready-to-go visuals and sample posts provided below on your social media channels, website or newsletters.
- All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
Tagging us so we can amplify your message.

We're posting about this exciting milestone on Linkedin, Facebook, Instagram and Bluesky. Feel free to use our content to share the news with your networks by simply reposting/sharing our posts on your own channels. Add your own twist by adding a brief story or perspective on why Enhancing Integrated Care is important to your team.

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams.

By resharing these posts, you’ll help ensure more people across the country learn about Enhancing Integrated Care and the supports available to improve care in their communities.

Option A: Create your own unique content

Share your excitement by crafting your own compelling content.

Follow these steps for a high-engagement approach:

Craft your message: Develop a personalized post highlighting your team’s role in Care Forward. Express your enthusiasm, share relevant insights and let your unique voice shine.
Include visuals: Attach an eye-catching image or graphic related to your team’s participation. Visuals grab attention and enhance engagement.
Tagging:Mention and tag Healthcare Excellence Canada in your post so we can help amplify your content. Tag the local/regional/provincial partners you are working with for even more reach.
Use hashtags: Use relevant hashtags and keywords to improve access to care and healthcare to broaden your post’s reach. #AccessToCare #Healthcare

Pro tip for content creation
Assume every post is being seen in isolation. What information can you provide that will be useful and how can you prompt/facilitate users to easily find more information? Why does the information you’re providing matter?

Option B: Use ready-to-go visuals and sample posts

If you would prefer, you can create your own social, web and email content using these pre-written messages. Feel free to adapt or use them verbatim.

We want to engage in your stories of impact throughout the course of Enhancing Integrated Care. Make sure to tag us in your posts so we can share!

Short copy

We’re excited to announce we’ve been invited to join Enhancing Integrated Care from July 2025 to June 2026, with an aim to strengthen integrated team-based care models, making access easier. Learn more: https://healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/enhancing-integrated-care/

Long copy

We’re excited to announce we’ve been invited to join Enhancing Integrated Care from July 2025 to June 2026. We will be one of 40+ teams that will work to strengthen integrated team-based care models, making access easier.

As part of this offering, teams like ours will be supported to pursue our goals with seed funding, expert coaching, tools and resources, and peer networking.

Learn more at https://healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/enhancing-integrated-care/

Graphics

Alt text: Text: A map of Canada with purple circles showing invited Enhancing Integrated Care (Cohort 1) teams. Text: Enhancing Integrated Care Teams (Cohort 1). Number of participating teams.

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