Right Care Challenge Communications Guide: Engage, Share Connect

Your guide to maximizing impact in Right Care Challenge

We’re thrilled to announce the teams invited to participate in the Right Care Challenge on October 3, 2025. To help you share the news with your networks, we’ve put together several options you can choose from to spread the word over the coming weeks.

This offering is part of Care Forward, a growing pan-Canadian movement where innovative strategies and shared knowledge are transforming care for over a million people across Canada.

How to get involved

You can help amplify this news by sharing information about the announcement:

Creating your own unique content
Using the ready-to-go visuals and sample posts provided below on your social media channels, website or newsletters.
- All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
Tagging us so we can amplify your message.

We're posting about this exciting milestone on Linkedin, Facebook, Instagram and Bluesky. Feel free to use our content to share the news with your networks by simply reposting/sharing our posts on your own channels. Add your own twist by adding a brief story or perspective on why the Right Care Challenge is important to your team.

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams.

By resharing these posts, you’ll help ensure more people across the country learn about the Right Care Challenge and the supports available to improve care in their communities.

Option A: Create your own unique content

Share your excitement by crafting your own compelling content.

Follow these steps for a high-engagement approach:

Craft your message: Develop a personalized post highlighting your team’s role in Care Forward. Express your enthusiasm, share relevant insights and let your unique voice shine.
Include visuals: Attach an eye-catching image or graphic related to your team’s participation. Visuals grab attention and enhance engagement.
Tagging: Mention and tag Healthcare Excellence Canada in your post so we can help amplify your content. Tag the local/regional/provincial partners you are working with for even more reach.
Use hashtags: Use relevant hashtags and keywords to improve access to care and healthcare to broaden your post’s reach. #AccessToCare #Healthcare

Pro tip for content creation
Assume every post is being seen in isolation. What information can you provide that will be useful and how can you prompt/facilitate users to easily find more information? Why does the information you’re providing matter?

Option B: Use ready-to-go visuals and sample posts

If you would prefer, you can create your own social, web and email content using these pre-written messages. Feel free to adapt or use them verbatim.

We want to engage in your stories of impact throughout the course of the Right Care Challenge. Make sure to tag us in your posts so we can share!

Short copy

We’re excited to announce we’ve been invited to join the Right Care Challenge from June 2025 to June 2026, with an aim to expand access to primary and community care while easing pressure on emergency departments. Learn more: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/right-care-challenge/

Long copy

We’re excited to announce we’ve been invited to join Right Care Challenge from June 2025 to June 2026. We will be one of 80+ teams that will work to expand access to primary and community care while easing pressure on emergency departments.

As part of this offering, teams like ours will be supported through access to monetary awards, expert coaching, tools and resources and virtual learning and networking.

Learn more at https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/right-care-challenge/

Award Winners

We’re thrilled to announce that we've received [award name] for [award description] in the Right Care Challenge. We look forward to continuing [description of work] throughout this challenge! Learn more: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/right-care-challenge/

Showcasing work or milestone

This [week/month] we’re working on [project] in the Right Care Challenge. Here's what’s working that could inspire change elsewhere: [description of work].
Our team is proud to share [outcomes] from our participation in Right Care Challenge. This brings us closer to [goal].

Graphics

Alt text: Text: A map of Canada with purple circles showing invited Right Care Challenge teams. Text: Right Care Challenge. Number of participating teams.

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