Care Forward Communications Guide: Amplifying New Opportunities For Impact

Join us in amplifying the launch of Care Forward

Care Forward includes new offerings focused on four key priorities:

Expanding access to care and easing pressure on emergency departments
Helping more people age where they call home
Advancing safe, person-centred long-term care
Supporting the health workforce

These new offerings help healthcare changemakers share knowledge and apply proven solutions to improve care for more people.

How to get involved

You can help amplify this work by sharing information about the launch:

Using provided copy on your social media channels, website or newsletters.
Using the ready-to-go visuals and sample posts provided below.
- All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
Tagging us so we can amplify your message.

Follow and reshare from:

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams and additional resources.

By resharing these posts, you’ll help ensure more people across the country learn about Care Forward and the supports available to improve care in their communities.

Sample copy: Invitation

Use or adapt this copy to invite others to specific HEC offerings.

Suggested use: Email invitations/e-blasts.
Posting timeline: May 12–October 31, 2025 (dependent on offering deadline)

Subject: An invitation to explore [PROGRAM NAME]

Hello,

I’m reaching out to let you know about [PROGRAM NAME], one of several new offerings from Healthcare Excellence Canada. This offering is part of Care Forward, a growing pan-Canadian movement of healthcare improvement teams who are committed to improving access to quality and safe healthcare.

The offering is designed to support teams like yours – teams that are ready to share knowledge, apply proven approaches and improve care for more people. [PROGRAM NAME] is open to [PROGRAM DESCRIPTION].

By taking part, your team could:

Access funding or monetary awards
Get expert coaching
Connect with a network of peers
Access resources
Develop essential skills in areas like equity, cultural safety, engagement and safety

If you want to help accelerate the path to better healthcare, there’s still time for you to join. The application deadline is on [DATE]. Learn more and apply now to [PROGRAM NAME].

Sample copy: offerings specific posts

Offering specific post: Right Care Challenge

Suggested use: social media, newsletters or website
Posting timeline: May 12–October 31, 2025

Have a great idea to improve access and ease pressure on emergency departments?

The Right Care Challenge supports health and social care organizations to launch or enhance initiatives that ensure patients receive the right care, at the right time, in the right place—all while helping reduce avoidable emergency department visits.

Learn more and register: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/the-right-care-challenge/

Alt Text: Illustration featuring four people including one wearing a paramedic uniform, one sitting in a wheelchair and one wearing a medical uniform. Two have speech bubbles above their heads, one with a puzzle piece and another with a light bulb. Text says: Right Care Challenge. Care Forward. Apply by Oct 31.

Offering specific post: Nursing Home Without Walls

Suggested use: social media, newsletters or website
Posting timeline: May 12–June 27, 2025

Want to help older adults age in place with nursing home-level support?

Learn more about how Nursing Home Without Walls supports jurisdictions across the country to help people age safely and comfortably where they already live.

Learn more: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/nursing-home-without-walls/

Alt Text: Illustration featuring two people standing next to each other; one is holding a plate with food and the other is using a cane and has a guide dog beside them. Text says: Nursing Home Without Walls. Learn more.

Offering specific post: Sparking Change in the Appropriate Use of Antipsychotics

Suggested use: social media, newsletters or website
Posting timeline: May 12–October 1, 2025

Ready to take the next step in advancing person-centred care through appropriate antipsychotic use?

The Sparking Change in the Appropriate Use of Antipsychotics Awards Program provides long-term care homes across Canada with support to use person-centred approaches to reduce potentially inappropriate antipsychotic use.

Learn more and register: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/appropriate-use-of-antipsychotics/sparking-change-in-the-appropriate-use-of-antipsychotics/

Alt Text: Illustration of three people; one sitting in a wheelchair, and the other two standing beside them. They are talking to each other with speech bubbles above their heads. One of them is showing another individual something on the tablet. Text says: Sparking Change in the Appropriate Use of Antipsychotics Awards Program. Apply by Oct 1.