Care Forward Communications Guide: Amplifying New Opportunities For Impact

Join us in amplifying the launch of Care Forward

We officially launch Care Forward on May 12, 2025—and we’d love your support in getting the word out to prospective participants!

Care Forward includes new offerings focused on four key priorities:

  • Expanding access to care and easing pressure on emergency departments
  • Helping more people age where they call home
  • Advancing safe, person-centred long-term care
  • Supporting the health workforce

These new offerings help healthcare changemakers share knowledge and apply proven solutions to improve care for more people.

How to get involved

You can help amplify this work by sharing information about the launch:

  • Using provided copy on your social media channels, website or newsletters.
    • Links to posts coming on May 12. 
  • Using the ready-to-go visuals and sample posts provided below.
    • All images are optimized for social media and web use. Please do not modify. Use the provided alt text when uploading to ensure accessibility.
  • Tagging us so we can amplify your message.

Follow and reshare from:

In addition to the sample posts included in this toolkit, we’ll be actively sharing new content throughout the promotion period—including stories from participating teams and additional resources.

By resharing these posts, you’ll help ensure more people across the country learn about Care Forward and the supports available to improve care in their communities.

Sample copy: Care Forward (long post)

Use or adapt this copy for your website and e-blasts.

  • Posting timeline: May 12- June 27

Ready to make a difference in how care is delivered in your community—and across Canada?

Care Forward is now open for applications!

With support from Healthcare Excellence Canada, participating teams can access funding, coaching, tools and peer connections to drive meaningful, local impact.

Join the movement and take part in new offerings focused on four key priorities:

  • Expanding access to care and easing pressure on emergency departments
  • Helping more people age where they call home
  • Advancing person-centred long-term care
  • Supporting the health workforce

This is your opportunity to join a growing network of changemakers across Canada.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/

Sample copy: Care Forward (short post)

Use or adapt this copy on social media and newsletters.

  • Posting timeline: May 12- June 27

Care Forward is now open for applications!

With support from Healthcare Excellence Canada, this initiative offers funding, coaching, tools, and peer connections to help improve care in your community.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/

ALT Text: Illustrations featuring various healthcare providers (one wearing a lab coat, another wearing a paramedic uniform and a third caring for a patient). Text says: Care Forward. Healthcare Excellence Canada logo.

Alt Text: Illustrations featuring various healthcare providers (one wearing a lab coat, another wearing a paramedic uniform and a third caring for a patient). Text says: Care Forward. Healthcare Excellence Canada logo.

Sample copy: key priority area posts

Expanding access to care and easing pressure on emergency departments

  • Posting timeline: ongoing

Imagine a future where everyone receives the right healthcare, at the right time, in the right place.

Learn more about the work Healthcare Excellence Canada is doing to expand access to care and ease pressure on emergency departments—so more people can get the care they need, closer to home.

Explore the opportunities: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments

Illustration of an individual beside a winding path that ends with a location pin map marker. Text says: Expanding access to care and easing pressure on emergency departments. Care Forward.

Alt text: Illustration of an individual beside a winding path that ends with a location pin map marker. Text says: Expanding access to care and easing pressure on emergency departments. Care Forward.

Helping more people age where they call home

  • Posting timeline: ongoing

Imagine a future where more people can age at home with dignity.

Learn more about the work Healthcare Excellence Canada is doing to help more people age where they call home—through innovative partnerships, community-based supports and practical solutions that make a difference.

Explore the work: https://www.healthcareexcellence.ca/en/care-forward/helping-more-people-age-where-they-call-home/

Illustration of a house with a heart in the middle of it. Text says: Helping more people age where they call home. Care Forward.

Alt Text: Illustration of a house with a heart in the middle of it. Text says: Helping more people age where they call home. Care Forward.

Advancing safe, person-centred long-term care

  • Posting timeline: ongoing

Imagine a future where long-term care is compassionate and tailored to those who need it.

Learn more about the work Healthcare Excellence Canada is doing to advance safe, person-centred long-term care—which focuses on understanding the resident and their family and creating a care plan centred on their specific needs.

Explore the work: https://www.healthcareexcellence.ca/en/care-forward/advancing-safe-person-centred-long-term-care/

Advancing safe, person-centred long-term care. Care Forward. Illustration of two hands facing each other enveloping a person.

Alt Text: Illustration of two hands facing each other enveloping a person. Text says: Advancing safe, person-centred long-term care. Care Forward. 

Sample copy: offerings specific posts

Offering specific post: Right Care Challenge

  • Posting timeline: May 12–October 31, 2025

Have a great idea to improve access and ease pressure on emergency departments?

The Right Care Challenge supports health and social care organizations to launch or enhance initiatives that ensure patients receive the right care, at the right time, in the right place—all while helping reduce avoidable emergency department visits.

Learn more and register: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/the-right-care-challenge/

Illustration featuring four people including one wearing a paramedic uniform, one sitting in a wheelchair and one wearing a medical uniform. Two have speech bubbles above their heads, one with a puzzle piece and another with a light bulb. Text says: Right Care Challenge. Care Forward. Apply by Oct 31.

Alt Text: Illustration featuring four people including one wearing a paramedic uniform, one sitting in a wheelchair and one wearing a medical uniform. Two have speech bubbles above their heads, one with a puzzle piece and another with a light bulb. Text says: Right Care Challenge. Care Forward. Apply by Oct 31.

Offering specific post: Enhancing Integrated Care

  • Posting timeline: May 12– June 19, 2025

Ready to strengthen team-based primary care models, including virtual care, to provide more coordinated, patient-centered care?

Enhancing Integrated Care supports primary and community care organizations to strengthen integrated, team-based care models—including virtual care—making access easier and reducing pressure on emergency departments.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/enhancing-integrated-care/

Illustration featuring healthcare providers with speech bubbles above their heads: one with a medical cross, one with a computer monitor and one with a house. Text says: Enhancing Integrated Care. Care Forward. Apply by June 19.

Alt Text: Illustration featuring healthcare providers with speech bubbles above their heads: one with a medical cross, one with a computer monitor and one with a house. Text says: Enhancing Integrated Care. Care Forward. Apply by June 19.

Offering specific post: Paramedics and Social Prescribing

  • Posting timeline: May 12–June 27, 2025

Keen to connect clients with community support through your paramedic service?

Paramedics and Social Prescribing helps paramedic teams use social prescribing to connect clients with local community services, improving overall health and well-being and ensuring people are provided with the right care and support, in the right place.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/paramedics-and-social-prescribing/

Illustration featuring two people sitting on a bench; one is holding a pamphlet and showing it to the other. They have speech bubbles above their heads, indicating a conversation. One person is wearing a medical uniform (with a medical symbol on their shirt and backpack). Text says: Paramedics and Social Prescribing. Care Forward. Apply by June 27.

Alt Text: Illustration featuring two people sitting on a bench; one is holding a pamphlet and showing it to the other. They have speech bubbles above their heads, indicating a conversation. One person is wearing a medical uniform (with a medical symbol on their shirt and backpack). Text says: Paramedics and Social Prescribing. Care Forward. Apply by June 27. 

Offering specific post: Primary Care Access Improvement

  • Posting timeline: May 12–June 27, 2025

Want to explore ways to create efficiencies and optimize team functioning so patients get timely access to care?

Primary Care Access Improvement helps team-based primary care organizations adjust how resources are used so patients receive timely care, regardless of urgency or demand.

Learn more and apply: https://www.healthcareexcellence.ca/en/care-forward/expanding-access-to-care-and-easing-pressure-on-emergency-departments/primary-care-access-improvement/

Illustration featuring three people; two standing together on the left, while a healthcare provider on the right holds a clipboard and talks to them. Text says: Primary Care Access Improvement. Care Forward. Apply by June 27.

Alt Text: Illustration featuring three people; two standing together on the left, while a healthcare provider on the right holds a clipboard and talks to them. Text says: Primary Care Access Improvement. Care Forward. Apply by June 27.

Offering specific post: Nursing Home Without Walls

  • Posting timeline: May 12–June 27, 2025

Want to help older adults age in place with nursing home-level support?

Learn more about how Nursing Home Without Walls supports jurisdictions across the country to help people age safely and comfortably where they already live.

Learn more: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/nursing-home-without-walls/

Illustration featuring two people standing next to each other; one is holding a plate with food and the other is using a cane and has a guide dog beside them. Text says: Nursing Home Without Walls. Learn more.

Alt Text: Illustration featuring two people standing next to each other; one is holding a plate with food and the other is using a cane and has a guide dog beside them. Text says: Nursing Home Without Walls. Learn more.

Offering specific post: Sparking Change in the Appropriate Use of Antipsychotics

  • Posting timeline: May 12–October 1, 2025

Ready to take the next step in advancing person-centred care through appropriate antipsychotic use?

The Sparking Change in the Appropriate Use of Antipsychotics Awards Program provides long-term care homes across Canada with support to use person-centred approaches to reduce potentially inappropriate antipsychotic use.  

Learn more and register: https://www.healthcareexcellence.ca/en/what-we-do/all-programs/appropriate-use-of-antipsychotics/sparking-change-in-the-appropriate-use-of-antipsychotics/

Illustration of three people; one sitting in a wheelchair, and the other two standing beside them. They are talking to each other with speech bubbles above their heads. One of them is showing another individual something on the tablet. Text says: Sparking Change in the Appropriate Use of Antipsychotics Awards Program. Apply by Oct 1.

Alt Text: Illustration of three people; one sitting in a wheelchair, and the other two standing beside them. They are talking to each other with speech bubbles above their heads. One of them is showing another individual something on the tablet. Text says: Sparking Change in the Appropriate Use of Antipsychotics Awards Program. Apply by Oct 1.

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